available for the marketing projectprojects
est.2025→
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VietRoom
client:An Nguyen
role:branding identity
service:branding identity
year:2026
overview
building a trusted rental platform for modern urban living.
VietRoom is a rental housing app designed to simplify the process of finding rooms and apartments across Vietnam. The platform connects renters and landlords through a transparent, user-friendly experience—helping people find not just a place to stay, but a place to belong.
The goal of the brand identity was to communicate trust, clarity, and approachability in a market often associated with complexity and uncertainty. VietRoom needed to feel reliable yet friendly, modern yet local—supporting users during an important life decision.
We focused on designing a brand system that feels familiar, human, and easy to navigate from the very first interaction.
problem
Rental platforms are often perceived as confusing, outdated, or untrustworthy. Many rely on cluttered interfaces, inconsistent visuals, and impersonal communication—creating friction for both renters and property owners.
VietRoom needed to stand apart by offering a calm, transparent experience supported by a clear and consistent brand identity. The challenge was to balance functional clarity with emotional reassurance, especially for first-time renters or users relocating to new cities.
solution
We designed a brand identity system centered on clarity, connection, and confidence.
- developed a brand concept inspired by “room,” “community,” and location
- designed a friendly, modern logo with strong digital readability
- created a clean color palette that reinforces trust and accessibility
- selected highly legible typography optimized for mobile-first experiences
- built a flexible visual system adaptable across app UI, marketing, and partner materials
Every element was designed to reduce friction, build confidence, and support intuitive exploration.
result
a clear, approachable identity that supports confident decision-making.
VietRoom launched with a recognizable and trustworthy brand presence. The identity helped simplify complex information, improve first impressions, and create a sense of reliability throughout the user journey.
The brand system now provides a strong foundation for product growth—scaling smoothly as new features, cities, and user groups are introduced.
client feedback
“VietRoom feels friendly, clear, and reliable—exactly what people need when looking for a place to live. The identity makes the experience feel easier and more human.”
An NguyenFounder VietRoom
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