available for the marketing projectprojects
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TueAn Flowers
client:Tang Duc Tam
role:branding identity
service:Portfolio design
year:2024
overview
creating a poetic floral brand rooted in emotion and elegance.
TueAn Flowers came to us with a desire to elevate their floral studio into a refined lifestyle brand. More than a flower shop, TueAn represents emotions—love, gratitude, celebration, and quiet moments of care.
The brand needed to feel delicate yet confident, artistic yet approachable. The goal was to create a visual identity and digital presence that captured the beauty of handcrafted floral arrangements while making customers feel emotionally connected from the very first touchpoint.
We began by understanding TueAn’s philosophy, aesthetic sensibility, and customer journey. From there, we translated these values into a cohesive brand system and website experience designed to inspire, comfort, and convert.
problem
Before the redesign, TueAn Flowers had strong craftsmanship but limited brand expression. Their visuals lacked consistency, and the storytelling didn’t fully communicate the emotion, care, and artistry behind each bouquet.
The online presence felt transactional rather than experiential. Customers could see the products, but they couldn’t feel the story, making it difficult for TueAn to stand out in a crowded floral market driven by aesthetics and sentiment.
solution
We reimagined TueAn Flowers as an emotional, experience-led brand—where every detail feels intentional and poetic.
- developed a soft, elegant visual identity inspired by natural forms, seasonal flowers, and gentle color palettes
- crafted emotional, story-driven messaging that highlights craftsmanship, personalization, and meaning
- designed a clean, mobile-first website that guides users smoothly from inspiration to purchase
- created a visual rhythm using typography, spacing, and imagery to evoke calmness and romance
Each element was designed to mirror the feeling of receiving flowers—thoughtful, intimate, and sincere.
result
From a flower shop to a brand that speaks the language of emotion.
After launch, TueAn Flowers gained a clear, recognizable identity that resonated strongly with its audience. The new brand presence elevated perceived value, strengthened emotional connection, and improved customer engagement across digital channels.
The website became more than a catalog—it became a storytelling platform that encouraged exploration, trust, and meaningful purchases.
client feedback
“TueAn finally feels like a reflection of our heart. The brand captures the softness, care, and emotion we put into every arrangement. Our customers feel it and they tell us.”
Tang Duc TamArtist
gallery showcase
