available for the marketing projectprojects
est.2025→
∞
alam coffee roastery
client:Alam Roastery
role:Marketing Strategy
service:Marketing Strategy
year:2025
overview
crafting a sensory coffee brand rooted in authenticity and craft.
Alam Roastery approached us with a vision to elevate their specialty coffee experience into a refined, memorable brand. More than just a café, Alam wanted to communicate their dedication to ethical sourcing, in-house roasting, and a calm, intentional coffee culture.
The goal was to create a visual identity and digital presence that felt warm yet premium—one that would resonate with coffee enthusiasts, creatives, and urban professionals. The brand needed to tell a story of origin, process, and passion, while supporting both in-store experience and online discovery.
We began with brand immersion sessions to understand Alam’s philosophy, target customers, and long-term vision. From there, we translated those insights into a cohesive visual system and website structure that guides users from curiosity to connection
problem
Before working with us, Alam Roastery lacked a clear brand narrative. While the coffee quality and in-store experience were strong, their visual identity and online presence didn’t reflect the craftsmanship behind the brand.
The café had inconsistent visuals, minimal storytelling, and no clear digital journey for new customers. As a result, Alam struggled to differentiate itself in a competitive specialty coffee market and fully express its unique value.
solution
We redefined Alam Roastery’s brand from the ground up, focusing on clarity, warmth, and authenticity.
developed a refined brand identity inspired by natural textures, coffee origins, and roasting craftsmanship; develop an overall Marketing strategy based on KPIs; created clear, story-driven messaging to highlight Alam’s philosophy, roasting process, and product quality; aligned visual touchpoints across digital and physical spaces to ensure brand consistency.
Every design decision was made to enhance the sensory experience of the brand—before customers even take their first sip.
result
from a quiet café to a confident specialty coffee brand. After launch, Alam Roastery emerged with a strong, recognizable identity that truly reflects its values. The new branding and website helped communicate professionalism, care, and authenticity—building trust with both first-time visitors and loyal customers.
The refreshed presence not only elevated the perception of the brand but also supported stronger engagement, clearer storytelling, and a more memorable customer experience both online and in-store.
After 1 month:
Ability to attract customers to the location increased by +358.7%; Fanpage engagement increased by +356.8%; Customers viewing the business profile increased by 756.7% and Searches increased by +453.2%; Effectiveness on social networks (FB, Insta, Tiktok) all increased from 150 - 200%
client feedback
“The new brand feels exactly like Alam calm, thoughtful, and intentional. It finally tells our story the way we’ve always wanted. Customers understand us better, and we’re proud to share the brand everywhere.”
Alam RoasteryCoffee Shop
gallery showcase
